Big Red Marketing
Your Strategic Tourism Partner
Connecting Australia and Greater China
Destination Marketing | Trade Engagement | Market Access
A good product doesn’t always sell itself - especially when your audience speaks a different language, comes from a different culture, and buys for different reasons.
Success in tourism, hospitality, and destination marketing is not just about having a great product. It’s about understanding how to position it for the right market, the right buyer, and the right commercial outcome.
Big Red Marketing specialises in bridging Australia and Greater China through tourism, trade, and market access.
With strong in-market representation, trusted trade relationships, and established government and tourism industry connections across Mainland China, Hong Kong, Taiwan, and Chinese-speaking communities worldwide, we help hotels, resorts, attractions, tourism boards, restaurant groups, industry associations, and travel brands connect with the right buyers, partners, and opportunities.
With over 20 years of industry experience across tourism, hospitality, aviation, and international business development, we turn market opportunities into sales growth — from destination representation and trade engagement to roadshows, product training, strategic partnerships, and on-ground execution.
We don’t just promote brands.
We create market access, sales opportunities, and commercial results.
How We Create Market Access
Empowering Your Presence in the Greater China Market
We offer marketing strategy consulting and implementation for the Greater China market. This includes representing your organization at relevant exhibitions and trade shows related to the Chinese market, visiting partners and travel agencies, and conducting product training. Our aim is to ensure that your partners have a comprehensive understanding of your products and are familiar with the booking process.
Brand Marketing: Elevate Your Product Above the Competition in Consumer Minds
At Big Red Marketing, we understand the importance of standing out in a crowded marketplace, especially in the Chinese market. Through strategic brand marketing, we are dedicated to positioning your product as the superior choice in the minds of consumers, surpassing competitors. Our tailored approach and innovative strategies will help your brand leave a lasting impression and drive consumer preference. Moreover, we facilitate collaborations with influential KOLs and Chinese media to amplify your brand's reach and impact. In addition, we offer Chinese website and social media management to ensure your brand gains broader exposure in the Chinese market. Partner with us today and take your product to new heights in the eyes of consumers.
Chinese Market Localisation
Effective communication in the Chinese market goes beyond direct translation.
We localise your messaging to ensure it resonates culturally and commercially with Chinese travellers, media, and trade partners.
Services include:
-
Chinese marketing copywriting
-
website localisation
-
media communication
-
promotional material adaptation
Bridging Cultures: Trainings for Local Chinese Speaking Tour Guides and Service Providers
We provide specialized training for local Chinese speaking tour guides and service providers, enabling them to better understand the unique characteristics and operational procedures of various attractions. Our training equips them with the knowledge to deliver exceptional service and cater to the needs of Chinese tourists. Additionally, we offer cultural training to attractions, hotels, and service providers, helping them gain insights into the preferences and customs of Chinese visitors, thus avoiding cultural conflicts and ensuring a mutually beneficial experience. Let us be the bridge that fosters cultural exchange and creates a win-win situation for all involved parties.
Unveiling the Best of Cairns: Expert Local Tours and Authentic Experiences
Nestled in Cairns, our team possesses an intimate knowledge of the local area, ensuring an exceptional experience for our guests. With extensive experience in leading various types of tours, including media shooting groups and industry inspection tours, we guarantee that our guests will explore the most distinctive aspects of the region. Our mission is to showcase these unique highlights to a wider audience of Chinese travellers, promoting Cairns as a must-visit destination. Embark on a journey with us and uncover the hidden gems of Cairns like never before.
Founder Profile
Kavrine Mo
Founder & Principal
Kavrine brings over 20 years of experience across tourism, hospitality, aviation, and international business development, with deep expertise in destination representation, Greater China market access, and strategic trade engagement.
Her career spans global brands including Air France, FedEx Express, Hong Kong Disneyland, Accor Hotels, Quicksilver Group, and luxury hospitality brands across Australia and Asia, where she has led high-value sales, market development, and cross-border commercial partnerships.
With strong government relations and trusted tourism industry networks across Australia, Mainland China, Hong Kong, and Taiwan, Kavrine works closely with tourism boards, hotels, attractions, and industry leaders to create meaningful market access and commercial growth.
Her strength lies not only in strategy, but in execution — turning market opportunities into real business outcomes through trade relationships, destination representation, and on-the-ground delivery.
This is not just marketing.
It is representation, credibility, and results.
