Big Red Marketing
Your Strategic Tourism Partner
Connecting Australia and Greater China
Destination Marketing | Trade Engagement | Market Access
A good product doesn’t always sell itself - especially when your audience speaks a different language, comes from a different culture, and buys for different reasons.
Success in tourism, hospitality, and destination marketing is not just about having a great product. It’s about understanding how to position it for the right market, the right buyer, and the right commercial outcome.
Big Red Marketing specialises in bridging Australia and Greater China through tourism, trade, and market access.
With strong in-market representation, trusted trade relationships, and established government and tourism industry connections across Mainland China, Hong Kong, Taiwan, and Chinese-speaking communities worldwide, we help hotels, resorts, attractions, tourism boards, restaurant groups, industry associations, and travel brands connect with the right buyers, partners, and opportunities.
With over 20 years of industry experience across tourism, hospitality, aviation, and international business development, we turn market opportunities into sales growth — from destination representation and trade engagement to roadshows, product training, strategic partnerships, and on-ground execution.
We don’t just promote brands.
We create market access, sales opportunities, and commercial results.
How We Create Market Access
Greater China Market Access
Entering the Greater China market requires more than visibility — it requires real sales access.
We help our clients connect directly with the right travel trade partners, wholesalers, OTAs, platforms, buyers, and commercial decision-makers across Mainland China, Hong Kong, and Taiwan.
From trade representation and sales calls to roadshows, industry training, trade shows, and on-the-ground business development, we act as your local commercial representative — turning market opportunities into actual revenue.
Because market access is not just about being seen.
It is about being sold.
Brand Visibility, Trust & Market Positioning
Success in Greater China is not just about having a good product — it is about being recognised, trusted, and chosen.
We help brands build visibility, credibility, and buyer confidence through strategic marketing, content positioning, digital campaigns, KOL collaboration, Xiaohongshu (RED) and WeChat engagement, media exposure, and market-facing representation.
From destination brands and hotels to attractions and tourism operators, we make sure your brand stands out where it matters most — in front of the right audience, with the right message.
Because strong marketing does not just create attention.
It creates trust, preference, and commercial results.
Cultural & Commercial Localisation
Success in Greater China is not just about language — it is about cultural understanding, commercial relevance, and local market trust.
We help our clients adapt their messaging, positioning, and communication to ensure they resonate with the right audience — from travellers and trade partners to media, tourism boards, and decision-makers.
From website localisation and strategic copywriting to media communication, sales materials, and market-facing content, we make sure your brand speaks the language of trust — not just translation.
Because localisation is not translation.
It is relevance, credibility, and conversion.
China-Ready Training for Tourism & Hospitality Teams
Chinese visitors don’t just buy a product — they buy trust, service confidence, and the feeling of being understood.
We provide practical China-ready training for hotels, attractions, tourism operators, guides, and frontline teams to help them better understand Chinese guest expectations and trade partner requirements.
From service standards and cultural communication to product presentation, buyer behaviour, and trade readiness, we help businesses improve visitor experience, reduce operational friction, and create stronger commercial outcomes.
Because great service is not one-size-fits-all.
It is market-aware, culturally informed, and commercially effective.
VIP Hosting & Industry Inspection Tours
Strong market access starts with strong on-ground experience.
We design and deliver high-value VIP hosting, industry inspection tours, media visits, and familiarisation programs that help buyers, partners, and decision-makers experience your destination the right way.
From tourism boards and hotel groups to attractions, investors, and trade partners, we create strategic itineraries that go beyond sightseeing — focusing on relationship building, commercial opportunity, and destination confidence.
Because the right visit does not just create memories.
It creates trust, partnerships, and business.
Founder Profile
Kavrine Mo
Founder & Principal
Kavrine brings over 20 years of experience across tourism, hospitality, aviation, and international business development, with deep expertise in destination representation, Greater China market access, and strategic trade engagement.
Her career spans global brands including Air France, FedEx Express, Hong Kong Disneyland, Accor Hotels, Quicksilver Group, and luxury hospitality brands across Australia and Asia, where she has led high-value sales, market development, and cross-border commercial partnerships.
With strong government relations and trusted tourism industry networks across Australia, Mainland China, Hong Kong, and Taiwan, Kavrine works closely with tourism boards, hotels, attractions, and industry leaders to create meaningful market access and commercial growth.
Her strength lies not only in strategy, but in execution — turning market opportunities into real business outcomes through trade relationships, destination representation, and on-the-ground delivery.
This is not just marketing.
It is representation, credibility, and results.
