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Big Red Marketing
Your Professional Sales & Marketing Consultant
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Bridging China and Australia in Tourism:
Welcome to Big Red Marketing!
At Big Red Marketing, we are dedicated to bridging the gap between China and Australia, particularly in the vibrant tourism sector. Our mission is to facilitate meaningful connections, foster cultural exchange, and drive growth between these two dynamic countries. With our deep understanding of both markets and extensive industry expertise, we strive to create synergies and unlock the full potential of tourism opportunities.
Our Vision:
We envision a future where China and Australia seamlessly collaborate, creating unparalleled experiences for travelers and boosting the tourism economies of both nations. By forging strong partnerships, fostering innovation, and leveraging our unique insights, we aim to be at the forefront of this transformative journey.
What Sets Us Apart:
Extensive Market Knowledge: Our team possesses in-depth knowledge of the Chinese and Australian tourism markets, including their unique characteristics, trends, and consumer preferences. This enables us to develop tailored strategies that resonate with both audiences.
Cultural Competence: Understanding the nuances of Chinese and Australian cultures is paramount to our success. We value cultural sensitivity and actively foster cross-cultural communication, ensuring that our initiatives are respectful and appealing to both sides.
Strong Network and Partnerships: Over the years, we have built an extensive network of industry professionals, stakeholders, and key players in both China and Australia. These strategic alliances allow us to forge mutually beneficial collaborations and open doors to new opportunities.
Innovative Marketing Strategies: We embrace cutting-edge marketing techniques to effectively engage target audiences. From digital marketing and social media campaigns to influencer partnerships and experiential events, we deploy creative approaches to maximize exposure and impact.
Sustainable Tourism Focus: We are committed to promoting sustainable and responsible tourism practices. By encouraging eco-conscious initiatives, supporting local communities, and highlighting environmentally friendly experiences, we aim to create a positive impact on the destinations we work with.
Join Us in the Journey: Whether you are an Australian tourism operator looking to attract Chinese travellers or a Chinese travel brand seeking to tap into the Australian market, Big Red Marketing is here to guide you every step of the way.
Together, let's bridge the gap, create unforgettable experiences, and cultivate lasting connections between China and Australia.
Contact us today to explore how we can help you unlock the full potential of the China-Australia tourism synergy.
Home: About Big Red
Our Services
Empowering Your Presence in the Greater China Market
We offer marketing strategy consulting and implementation for the Greater China market. This includes representing your organization at relevant exhibitions and trade shows related to the Chinese market, visiting partners and travel agencies, and conducting product training. Our aim is to ensure that your partners have a comprehensive understanding of your products and are familiar with the booking process.
Brand Marketing: Elevate Your Product Above the Competition in Consumer Minds
At Big Red Marketing, we understand the importance of standing out in a crowded marketplace, especially in the Chinese market. Through strategic brand marketing, we are dedicated to positioning your product as the superior choice in the minds of consumers, surpassing competitors. Our tailored approach and innovative strategies will help your brand leave a lasting impression and drive consumer preference. Moreover, we facilitate collaborations with influential KOLs and Chinese media to amplify your brand's reach and impact. In addition, we offer Chinese website and social media management to ensure your brand gains broader exposure in the Chinese market. Partner with us today and take your product to new heights in the eyes of consumers.
Professional Translation
We provide professional translation services, conference interpretation, and creative written translation that goes beyond word-for-word translations. We take the meaning in English and recreate it in Chinese, making your slogan, flyers, brochures or any other marketing materials more engaging and eye-catching.
Bridging Cultures: Trainings for Local Chinese Speaking Tour Guides and Service Providers
We provide specialized training for local Chinese speaking tour guides and service providers, enabling them to better understand the unique characteristics and operational procedures of various attractions. Our training equips them with the knowledge to deliver exceptional service and cater to the needs of Chinese tourists. Additionally, we offer cultural training to attractions, hotels, and service providers, helping them gain insights into the preferences and customs of Chinese visitors, thus avoiding cultural conflicts and ensuring a mutually beneficial experience. Let us be the bridge that fosters cultural exchange and creates a win-win situation for all involved parties.
Unveiling the Best of Cairns: Expert Local Tours and Authentic Experiences
Nestled in Cairns, our team possesses an intimate knowledge of the local area, ensuring an exceptional experience for our guests. With extensive experience in leading various types of tours, including media shooting groups and industry inspection tours, we guarantee that our guests will explore the most distinctive aspects of the region. Our mission is to showcase these unique highlights to a wider audience of Chinese travellers, promoting Cairns as a must-visit destination. Embark on a journey with us and uncover the hidden gems of Cairns like never before.
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MEET OUR TEAM
Kavrine Mo, Director
Kavrine brings over two decades of expertise in the hospitality and airline industries. With an impressive career spanning Air France, Delta Airlines, FedEx Express, Hong Kong Disneyland, Quicksilver Group, Accor Hotels, and Sunlover Reef Cruises, Kavrine has held various positions with a strong focus on sales and marketing.
Her extensive portfolio includes collaborations with prominent organizations such as TTNQ, TEQ, TA, Tourism Kuranda, GBR Helicopters, Cairns Airport, Kuranda Scenic Rail, and more, where she has contributed to a wide range of projects, as a contractor. Notably, during her tenure at FedEx Express, she played a pivotal role in the project to relocate the Asia-Pacific hub from Subic Bay, Philippines, to Guangzhou, China, where she led various projects related to the relocation. Her project management skills shine through as she has been at the forefront of numerous endeavors.
Kavrine's work in China has not only honed her marketing prowess but also allowed her to cultivate valuable government affairs relationships. Her adeptness in effectively communicating with Chinese government officials and stakeholders in state-owned enterprises positions her as a key player in navigating the complexities of the Chinese market.
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