Jensen Huang, CEO of NVIDIA, boarded Air Force One at the last minute to join President Trump’s visit to China. That alone says a lot. Years ago, he said: “There is no other China. There is only one China.” In tourism, I would argue something slightly different. There is no such thing as ONE China market. When people say, “We want the China market back,” my first question is always: Which China market are you talking about? Shanghai luxury families? Guangzhou multi-generation

This morning, seeing the news that Terminal 1 of Guangzhou Baiyun International Airport ceased operations brought back a lot of memories. For most people, it simply means checking in at a different terminal. For me, it was a reminder of another side of the same airport — not the passenger terminal, but the cargo side, where one of the most important projects of my career happened. In 2004, when the new Baiyun Airport opened, I was still at Air France. A few years later, I fou

For years, working with attractions and tourism operators in Cairns, I learned something very simple: Before you sell a product, you must first sell the destination. If people do not choose your destination, they will never choose your reef tour, your hotel, or your experience. Every time I travelled to China and met with trade partners, especially those who had worked with Cairns for years, they would ask the same question: “What’s new in Cairns?” They were not asking becaus

Over coffee recently, someone said to me: “Back then, the marina was full of coaches. Now you hardly see any buses. Has the China market disappeared?” It’s a fair question — especially in Cairns. For many operators, the old visual indicator of Chinese tourism was simple: big coaches, large group tours, fixed itineraries, and visible trade movement. Today, that picture looks very different. But different does not mean gone. In fact, the China market is recovering strongly — ju

As the Chinese market gradually rebounds and the ADS group is yet to launch, the majority of tourists visiting Australia are now Free...