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China Market Has Changed — And So Should Our Tourism Strategy
Over coffee recently, someone said to me: “Back then, the marina was full of coaches. Now you hardly see any buses. Has the China market disappeared?” It’s a fair question — especially in Cairns. For many operators, the old visual indicator of Chinese tourism was simple: big coaches, large group tours, fixed itineraries, and visible trade movement. Today, that picture looks very different. But different does not mean gone. In fact, the China market is recovering strongly — ju
Kavrine Mo
1 day ago3 min read


The Importance of Consumer Marketing in China Market
As the Chinese market gradually rebounds and the ADS group is yet to launch, the majority of tourists visiting Australia are now Free...
Kavrine Mo
Jun 23, 20231 min read
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