Jensen Huang, CEO of NVIDIA, boarded Air Force One at the last minute to join President Trump’s visit to China. That alone says a lot. Years ago, he said: “There is no other China. There is only one China.” In tourism, I would argue something slightly different. There is no such thing as ONE China market. When people say, “We want the China market back,” my first question is always: Which China market are you talking about? Shanghai luxury families? Guangzhou multi-generation